Why your natural desire to think logically can tank your sales
Think your customers buy for logical, rational reasons? Think again. Here’s how to get to the real “why” behind the buying decision.
Why you may be getting your reasons to believe all wrong
Here’s why reminding your customer of their skepticism makes it easier for them to buy.
A bulletproof case for clocking out early
Sometimes, work can be one of the most dangerous routines to fall into.
The call to action sin that will kill your response
You can’t ask anyone to do anything before you’ve addressed the most essential element of any request … a reason why. Unfortunately, it’s not as easy as you might think.
What never to say at the start of your sales pitch
Find out why the approach you’ve likely been taught is dead wrong (and what you should do instead).
How to instantly multiply your number of customer testimonials
See the power of “giving to get” in action with a real-world example you can start copying immediately.
The secret to coaxing your best ideas out of hiding
This step in the creative process tends to be fairly unpopular since it looks a lot like doing nothing. But it’s a foolproof way to come up with some of your best ideas.
How to create a killer offer your customers can’t refuse
Your offer holds nearly half the power of your sales message—twice as much as the quality of your copy. In this issue, we give you three dead simple ways to create an irresistible offer (and it has nothing to do with discounts).
Two words that give your marketing “extraordinary power”
Whether you’re acknowledging repeat business or punctuating a first sale, showing gratitude is an essential step toward forging stronger customer relationships. That’s why a “thank you” shouldn’t be reduced to some throwaway line you slap on a confirmation page.
How to explode the lifetime value of your customers
What could be a more mouthwatering prospect than someone who’s already bought from you, already trusts you, and is likely to welcome your sales message rather than reject it? Here are three deceptively simple ways for you to make more money from your existing customers.
