Roofing professionals wanted a cover board that was easier to handle without skimping on strength and performance. Georgia-Pacific answered their call with DensDeck® ProFast™ Prime Roof Board. Next was the hard part … getting these roofing pros to try it out.

We developed a campaign centered around what makes ProFast different—not only from competitors but from other high-performing products within the DensDeck® portfolio. We focused heavily on how the board can boost installation efficiency with its lighter weight, requirement of fewer fasteners, and ability to fit more product per truckload.
 
To meet the campaign goal of 500 sample requests, we ran ads across multiple platforms including digital, print, social, and trade media.

The ProFast story we told translated into real action. In the first six months of the campaign, Georgia-Pacific received an impressive 432 sample requests, representing 86% of the campaign goal. And with four months remaining, we have plenty of runway to keep building our momentum.