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Did you know that?

And since you’re here …

You’re just a short scroll away from an irresistible new sampling of insights, case studies, and other treats that will make your marketing sing from the screen, the page, and even the jumbotron if you need to go big.

So, feel free to look around and see what we’ve done with the place.

Fresh Perspective

ignites new
relationships 

Fresh Perspective

moves
product 

Fresh Perspective

saves
lives 

Services

No educated guesses. No shots in the dark. No sleep till Brooklyn. Just the marketing you wish you had all along.

Business
Strategy 
  • Strategic Marcom planning
  • Product launches/go-to-market strategy
  • Customer experience development
  • Identifying market opportunities
  • Customer acquisition and retention
Market
Research 
  • Perception measurement
  • Market segmentation
  • Competitive analysis and insights
  • Branding research
  • Product, pricing, and user experience research
  • Concept testing
  • Customer satisfaction and loyalty measurement
Advertising 
  • Digital and traditional advertising
  • Building market awareness
  • Audience targeting
  • Campaign testing, measurement, and data analytics
Business
Strategy 
  • Strategic Marcom planning
  • Product launches/go-to-market strategy
  • Customer experience development
  • Identifying market opportunities
  • Customer acquisition and retention
Market
Research 
  • Perception measurement
  • Market segmentation
  • Competitive analysis and insights
  • Branding research
  • Product, pricing, and user experience research
  • Concept testing
  • Customer satisfaction and loyalty measurement
Advertising 
  • Digital and traditional advertising
  • Building market awareness
  • Audience targeting
  • Campaign testing, measurement, and data analytics
Branding 
  • Voice and identity development
  • Brand positioning
  • Internal/external launch communications
  • Brand evolution strategy and execution
Branding 
  • Voice and identity development
  • Brand positioning
  • Internal/external launch communications
  • Brand evolution strategy and execution
Lead
Generation 
  • Audience segmentation
  • Demand generation strategy
  • Digital and traditional direct marketing
  • Omnichannel campaigns
  • Marketing automation
  • Campaign optimization and reporting

Audience
Engagement 

  • Public relations
  • Content marketing
  • Video production
  • Organic, paid social strategy, and execution
  • Experiential marketing
Lead
Generation 
  • Audience segmentation
  • Demand generation strategy
  • Digital and traditional direct marketing
  • Omnichannel campaigns
  • Marketing automation
  • Campaign optimization and reporting

Audience
Engagement 

  • Public relations
  • Content marketing
  • Video production
  • Organic, paid social strategy, and execution
  • Experiential marketing

Our Take

Nobody likes to hear people squawk about marketing. So, we wrote it all down for you.

Twice the Insights, Twice the Value

All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty is connected to customer satisfaction. Have I told you anything you haven’t heard before? Not yet. But I’m getting to my point, and it’s some of the best advice I have for business-to-business (B2B) companies.

Read Article »

Email Marketing Best Practices #3

We’ve reviewed best practices for approaching your audience and creative specific to email marketing (if you haven’t read them yet, I would 11/10 recommend). However, email marketing is only as successful as its foundation—the technical requirements behind the campaign.

Read Article »

Twice the Insights, Twice the Value

All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty is connected to customer satisfaction. Have I told you anything you haven’t heard before? Not yet. But I’m getting to my point, and it’s some of the best advice I have for business-to-business (B2B) companies.

Read Article »

Email Marketing Best Practices #3

We’ve reviewed best practices for approaching your audience and creative specific to email marketing (if you haven’t read them yet, I would 11/10 recommend). However, email marketing is only as successful as its foundation—the technical requirements behind the campaign.

Read Article »

Email Marketing Best Practices #2

social media and passed by something that caught your eye? No, of course not. Because the creative was written and designed to get your attention. And it worked. When a brand’s creative doesn’t connect with its target audiences, it results in unrealized ROI.

Read Article »
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