New Era Cap 100th Anniversary Brochure

Branded collateral for internal marketing

You would never tell your staff they’re less important that your customers. So, why wouldn’t you give your internal marketing the same amount of attention and care as your external-facing communications?

New Era Cap is always looking for new ways to stir up their employees’ pride in what they do. So, to help them add a little more punch to their service award package, we designed and wrote a high-end collateral piece that celebrated their 100-year history using the same bold identity their brand is known for in the wild.
Award Winner

Our art and copy came to life within an accordion-style square brochure that was elegantly nested within the award package. The piece was produced on soft touch paper stock with subtle spot gloss treatments applied to the black-on-black type treatments throughout, adding to the high-end feel of the brochure. 

We applied the New Era 100th anniversary branding style and historical images and artifacts to compose a linear glimpse of how the company has grown and evolved over time. The type treatments and graphics give the timeline a modern look, while the images displayed above each decade anchor the piece to the company’s rich history.  

List of Awards:
  • SILVER – Addy Award: Collateral Material Brochure Single Unit – 2023
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