Savings Acquisition Campaign

Copywriting, design, direct mail production, email programming

No matter your age, there’s always a reason to save money. Whether it’s for unexpected events in the future, planned larger purchases, education, or retirement, Truist has a savings account to match all their customers’ individual needs. We created direct mail and email campaigns that spoke to each audience segment, modifying the message, imagery, and offer based on the customer profile.
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