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Imagine the playground torments and

Imagine the playground

torments and missed

missed high-school dances our data

high-school dances our

data scientists had to

scientists had to endure–all so you

endure–all so you can

can be the big cheese at the reunion.

be the big cheese at

can be the big cheese at the

reunion. 

the reunion. 

  • Awareness, attitudes, and usage research
  • Market segmentation
  • Competitive analysis and insights
  • Branding research
  • Product, pricing, and user experience research
  • Concept testing
  • Customer satisfaction and loyalty measurement
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Case Study

From Challenger to Champion 

How foundational research informed brand positioning that made a $4 billion Cox Automotive acquisition worth every penny.

Case Study

Suite
Dreams 

How we used data targeting, persona profiling, and reporting to determine the go-to-market strategy for a suite of automotive dealership software solutions.

Case Study

Power Nap

How a state agency persuaded 11 commercial market segments to reduce energy consumption.

Case Study

A Real Cluster

How a Fortune 500 insurance company used cluster analyses to identify their top customer personas

Our Take

Nobody likes to hear people squawk about marketing. So, we wrote it all down for you.

4 Tips for B2B companies

All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty is connected to customer satisfaction. Have I told you anything you haven’t heard before? Not yet. But I’m getting to my point, and it’s some of the best advice I have for business-to-business (B2B) companies.

Read Article »

4 Tips for B2B companies

All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty is connected to customer satisfaction. Have I told you anything you haven’t heard before? Not yet. But I’m getting to my point, and it’s some of the best advice I have for business-to-business (B2B) companies.

Read Article »
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