Market Research

Imagine the playground torments and

Imagine the playground

torments and missed

missed high-school dances our data

high-school dances our

data scientists had to

scientists had to endure–all so you

endure–all so you can

can be the big cheese at the reunion.

be the big cheese at

can be the big cheese at the

reunion.

the reunion.

Awareness, attitudes, and usage research
Market segmentation
Competitive analysis and insights
Branding research
Product, pricing, and user experience research
Concept testing
Customer satisfaction and loyalty measurement

Join these clients who are killing it...

Case Study

From Challenger to Champion

How foundational research informed brand positioning that made a $4 billion Cox Automotive acquisition worth every penny.

Case Study

How we used data targeting, persona profiling, and reporting to determine the go-to-market strategy for a suite of automotive dealership software solutions.

Case Study

How a state agency persuaded 11 commercial market segments to reduce energy consumption.

Case Study

A Real Cluster

How a Fortune 500 insurance company used cluster analyses to identify their top customer personas

Our Take

Nobody likes to hear people squawk about marketing. So, we wrote it all down for you.

Propelling Past The Competition

Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.

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Twice the Insights, Twice the Value

All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty is connected to customer satisfaction. Have I told you anything you haven’t heard before? Not yet. But I’m getting to my point, and it’s some of the best advice I have for business-to-business (B2B) companies.

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Back to the Future

Like many, you may be wondering if your data from 2020 has any value. Learn more about how you can use data to predict shifting consumer behavior in 2021.

Read Article »

Propelling Past The Competition

Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.

Read Article »

Twice the Insights, Twice the Value

All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty is connected to customer satisfaction. Have I told you anything you haven’t heard before? Not yet. But I’m getting to my point, and it’s some of the best advice I have for business-to-business (B2B) companies.

Read Article »

Back to the Future

Like many, you may be wondering if your data from 2020 has any value. Learn more about how you can use data to predict shifting consumer behavior in 2021.

Read Article »

Shifting Your Targeting Strategy

Research shows that marketers may need to consider how COVID-19 is redefining their target audience and pivot their marketing strategy. Learn more here.

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