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Nobody likes to hear people squawk about

marketing. So, we wrote it all down for you.

  • Advertising, Business Strategy
  • Words by Josh Gumulak

The 4 essential ways you should leverage your account executive for success

Gone are the Mad Men days of massive budgets with limited accountability. Clients expect a measurable return on their marketing investment. See how a thoughtful and calculated approach to account strategy can influence strategic media planning and set your agency media team up for success.
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  • Advertising
  • Words by Brady McFadden

The importance and purpose of ad testing

If you want to make sure your message resonates with your intended audience, ad testing is an essential step. Here’s how we use ad testing to craft stronger messages.
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  • Advertising
  • Words by Jeff Schaefer

The case for increasing your connected TV spend

Visit our blog to learn more about the benefits of connected TV for advertising, and why you should consider increasing your connected TV spend in 2021.
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  • Advertising, Audience Engagement, Business Strategy
  • Words by Jillian Cascarino

Gen X: The overlooked audience

Financial services institutions still need to be marketing to Gen X. Learn more about the opportunities of this overlooked audience and how to reach them.
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  • Advertising, Branding
  • Words by Jeff Schaefer

How political advertising affects us as marketers

Do you think politics affects your marketing campaigns? Check out our blog to find out what to do next.
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  • Advertising
  • Words by Jillian Cascarino

The power of visualization

Learn how the different learning types can help you tailor your marketing strategy.
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  • Advertising, Lead Generation
  • Words by Kaity Kulezsa

4 Ideas to energize your insurance marketing strategy

Here are four effective ideas to bring life to your insurance multi-channel marketing strategy. Learn more on our blog!
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  • Advertising
  • Words by Aaron Smith

Digital advertising in election season

Learn how to choose the right path for your media dollars during this election season.
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