Our Take

Lead Generation

Propelling past the competition

Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.

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Email Marketing Best Practices #1

Digital marketing is comprised of many different tactics, offering a great advantage to your marketing strategy to keep your brand relevant, fresh, and directly in your audiences’ face. A great way to stay at the forefront of consumers’ minds is email marketing. But in the last decade, email marketing has saturated so many inboxes that creating an effective campaign that cuts through the clutter is increasingly challenging.

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The rise of user-generated content

Learn about the growth of user-generated content, its benefits, and why you should consider adding this cost-effective strategy to your marketing toolbox. 3 minute read

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Value Over Volume

The most effective way to convert your leads to sales is by building relationships. Learn more about lead nurturing for high-value prospects on our blog.

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