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Chelsea N. Cummins

Marketing Data Analyst
Growing up, Chelsea dreamed of two things: going to Hogwarts and combining her passion for numbers and creativity. Fortunately, one of these careers exists in the real world and she’s spent the last decade honing her digital marketing skills. She brings passion into every project and works to find the story in the data. In fact, don’t get her started on SEO, email marketing, or analytics, because she may never stop talking. When she’s not dreaming of numbers, she enjoys baking, reading, and obsessing over her pug, Penny.
  • Audience Engagement
  • Words by Chelsea N. Cummins

Beyond the 2024 eclipse: search trends around the spectacle

The 2024 eclipse sparked people all over the US to travel to the path of totality and then google why their eyes hurt. What else did we search? From eclipse glasses to Twilight Eclipse, the internet had a field day.
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  • Business Strategy
  • Words by Chelsea N. Cummins

The final Universal Analytics sunset: 3 data transition tips

All your historical data in Universal Analytics is going away in July 2024. These three tips will help you manage the transition and keep the data you need for future reporting.
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  • Business Strategy
  • Words by Chelsea N. Cummins

4 options for your Universal Analytics historical data

One final step remains before the migration to GA4 is complete: handling your Universal Analytics historical data. Knowing it’s leaving at the end of 2023, you need to decide what you need to keep and how you’re going to store it before it’s gone.
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  • Branding, Business Strategy
  • Words by Chelsea N. Cummins

Improve performance with data visualization

Data visualization is a key way to improve performance. But what does it actually entail? Keep reading to learn more about what it is and the benefits it can bring to your team (as well as some ideas for getting started).
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  • Audience Engagement, Branding
  • Words by Chelsea N. Cummins

5 GA4 metric changes you should know

Google Analytics is more engagement-focused, which means how things are measured is changing. Keep reading to learn about the new GA4 metrics and what they mean for you.
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  • Branding, Business Strategy
  • Words by Chelsea N. Cummins

What’s going on with GA4 data retention?

The migration to GA4 poses a question for all marketers: what do we do with our data? Updated data retention policies mean you can’t keep it forever. So, what options do you have left? Fortunately, we have answers.
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  • Branding, Business Strategy
  • Words by Chelsea N. Cummins

Making the transition to GA4

It’s time to make the transition to GA4, but where should you start? This guide will review the upcoming changes and the steps you need to take as you migrate to your new Google Analytics property.
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