Lead Generation

The funnel, the pipeline, the

The funnel, the

pipeline, the hopper-

hopper—no matter what you call it,

no matter what you

call it, we’ll provide

we’ll provide the care and feeding, so

the care and feeding,

so you never call

you never call it empty.

it empty.

Audience segmentation
Demand generation strategy
Digital and traditional direct marketing
Omnichannel campaigns
Marketing automation
Campaign optimization and reporting

Join these clients who are killing it...

Case Study

Pump up the volume

How we amplified an ongoing plea for blood donations through integrated campaigns driven by relevance over repetition.

Case Study

Top-Down Approach

How we helped a 130-year-old bank embrace email journey mapping to move customers through their sales funnel.

Case Study

How a state agency persuaded 11 commercial market segments to reduce energy consumption.

Case Study

Bundle of Energy

How a utility contractor used digital ad direct marketing to package ad sell services to multifamily property owners.

Our Take

Nobody likes to hear people squawk about marketing. So, we wrote it all down for you.

Propelling Past The Competition

Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.

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Email Marketing Best Practices #1

Digital marketing is comprised of many different tactics, offering a great advantage to your marketing strategy to keep your brand relevant, fresh, and directly in your audiences’ face. A great way to stay at the forefront of consumers’ minds is email marketing. But in the last decade, email marketing has saturated so many inboxes that creating an effective campaign that cuts through the clutter is increasingly challenging.

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The Rise of User-Generated Content

Learn about the growth of user-generated content, its benefits, and why you should consider adding this cost-effective strategy to your marketing toolbox. 3 minute read

Read Article »

Propelling Past The Competition

Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.

Read Article »

Email Marketing Best Practices #1

Digital marketing is comprised of many different tactics, offering a great advantage to your marketing strategy to keep your brand relevant, fresh, and directly in your audiences’ face. A great way to stay at the forefront of consumers’ minds is email marketing. But in the last decade, email marketing has saturated so many inboxes that creating an effective campaign that cuts through the clutter is increasingly challenging.

Read Article »

The Rise of User-Generated Content

Learn about the growth of user-generated content, its benefits, and why you should consider adding this cost-effective strategy to your marketing toolbox. 3 minute read

Read Article »

Value Over Volume

The most effective way to convert your leads to sales is by building relationships. Learn more about lead nurturing for high-value prospects on our blog.

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